Samsung Regains Top Spot in Smartphone Market, Outselling Apple in Q1 2024

Samsung remains the leading Android smartphone vendor, holding a strong position in the high-end market.

Samsung is experiencing strong sales in the mobile market, but despite achieving the highest average selling price (ASP), it still has a significant difference with Apple in this field. Samsung appears to generate three times more revenue from its smartphones than other Android phone makers.

According to a new report from research firm Counterpoint, Samsung captured 20% of the global smartphone market share in the first quarter of 2024. Samsung surpassed Apple to reach the top spot; Apple had managed to top the table in the final quarter of 2023.

Samsung recorded its highest average selling price ever in the recent quarter, driven by strong sales of the Galaxy A54 and Galaxy S24 series. Samsung’s average selling price was $336, which is much lower than Apple’s average selling price of $900. The global average selling price for the mobile market in the first quarter of this year reached $370.

Total smartphone market revenue increased by 7% year-on-year. Samsung’s smartphone revenue share in the first quarter was 18%, while iPhone’s was 41%. Other brands such as Oppo, Vivo, and Xiaomi had a share of 6% or less.