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UMG and TikTok Reach New Agreement, Resolving Music Licensing Dispute

Universal Music Group (UMG) has signed a new deal with TikTok, which will see artists under the company’s label, including Taylor Swift, Drake, and Olivia Rodrigo, return to the TikTok platform with over a billion users. UMG had previously removed its music from TikTok after the expiration of the previous agreement.

A key point of the UMG and TikTok agreement is to address UMG’s concerns regarding generative AI. The agreement states: “TikTok and UMG will work together to ensure that the development of AI in the music industry protects the art of artists and the economy it generates for artists and songwriters. TikTok also committed to working with UMG to remove unauthorized AI-generated music from its platform and to develop tools to improve attribution of works to artists and songwriters.”

Ole Obermann, TikTok’s Head of Music Business Development, said: “We are delighted to welcome UMG and UMPG back to TikTok. Together, we will ensure that AI tools are developed responsibly, ushering in a new era of musical creativity, fan engagement, and protection of human creativity.”

The TikTok and UMG agreement includes new revenue opportunities from TikTok’s growing e-commerce capabilities. The social network has pledged to continue building new tools to help artists better utilize the platform in areas such as data analytics and integrated ticketing.

TikTok and UMG say they are working quickly to bring artists back to the social media platform.

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