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Apple to Train AI on Millions of Shutterstock Images

According to informed sources, Apple has signed a contract with Shutterstock to use millions of images available on the platform to train its artificial intelligence.

The boom in artificial intelligence has created a source of income for content platforms, and AI companies want to have access to large amounts of data to train their models.

Given copyright laws, companies are looking to sign contracts to officially license the use of content in the future. According to Reuters, Apple has signed a contract to license millions of images owned by Shutterstock.

The value of Apple’s contract with Shutterstock is likely in the range of $25 million to $50 million and was signed a few months after the release of ChatGPT (in late 2022). Apparently, several other large companies including Meta, Google and Amazon have done similar deals with Shutterstock.

It was previously reported that Apple was in talks with news publishers about licensing their articles to train its AI models.

Apple appears to have fallen behind in recent AI advances, but it has big plans for the future. iOS 18 is expected to make extensive use of AI-based features to improve the experience for iPhone users.

iOS 18 will be officially unveiled at Apple’s Worldwide Developers Conference. Greg Joswiak, Apple’s global marketing chief, has indirectly confirmed that AI features will be introduced at the conference.

 

Additional Information:

The contract between Apple and Shutterstock is a significant development in the field of artificial intelligence. It shows that major tech companies are willing to pay large sums of money to access high-quality data for training their AI models.

The deal is also a boon for Shutterstock, which will receive a significant influx of revenue from Apple. This will allow Shutterstock to continue to invest in its platform and develop new features and services.

The use of AI in iOS 18 is expected to have a major impact on the way people use their iPhones. AI-powered features can be used to improve a wide range of tasks, such as taking photos, translating languages, and finding information.

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