A Large Number of YouTubers Are Now Monetizing Their Shorts

It has been about a year since the monetization system for YouTube short videos, known as YouTube Shorts, was activated, and a large number of content creators have started monetizing this section.

According to YouTube, more than 25% of content creators now earn revenue from publishing short videos. Considering that there are more than three million content creators in the YouTube revenue sharing program, about 750,000 of them earn revenue through YouTube Shorts.

YouTube has not announced the exact amount of revenue that content creators earn from Shorts videos, but it has paid them a total of $70 million over the past three years, much of which is for long videos.

Given the criteria of today’s YouTube audience, short videos on this platform have become more popular, and the number of these videos has increased by 50% compared to last year.

According to Kimberly Taylor, a spokesperson for YouTube Shorts, short videos now average more than 70 billion views per day.

Despite its impressive growth, YouTube Shorts still lags behind TikTok in terms of number of users.

Todd Sherman, product manager for YouTube Shorts, believes that the connection of this section to the wider YouTube ecosystem is its main advantage over its competitors.

Unlike TikTok, YouTube users can easily be directed to watch the full version of the video or subscribe to the channel by watching the Shorts videos of the channels, and this feature creates more opportunities for content creators to generate revenue.

YouTube Shorts has easier conditions for becoming eligible for monetization compared to TikTok, and therefore theoretically provides more opportunities for content creators to generate revenue.

People who want to earn money only by publishing short videos on YouTube have problems because the amount paid for these types of videos by YouTube is much less than for long videos.

The description of the YouTube Shorts monetization section states that 55% of the advertising revenue goes to YouTube and 45% to content creators. In fact, this type of revenue sharing is completely different from the percentage of revenue sharing from publishing long YouTube videos.

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